As the graphic designer for Egg New York's Fall New Arrivals campaign, I concentrated on selecting and manipulating images, creating layouts, and using typography to complement the brand's style. I infused playful colors and kid-friendly designs by applying color theory. From designing captivating email campaigns to crafting the homepage, social media stories, and posters for Egg New York stores' front windows, I ensured cohesive branding. Collaborating closely with the Marketing Director, I maintained brand consistency across all platforms.