The project for Ethereal Hotel presented an exciting opportunity to create a cohesive brand identity that would span from the logo to various print collateral such as the Hotel Look Book, door signs, door keys, and toilet product packaging. As a new and upcoming hotel, Ethereal Hotel embodies a unique fusion of modern, classic, contemporary, industrial, and bohemian room styles, seamlessly blending modern technology with the allure of nature.

At the heart of the brand identity lies the logo design, prominently featuring a feather to symbolize the hotel's essence of freedom, luxury, and delicacy. The feather motif encapsulates the ethereal and refined qualities that define the hotel. Drawing inspiration from natural elements, the brand identity design authentically represents the hotel's distinctive style and ambiance.